As an investor, you’re somewhere between the person who doesn’t lose sleep over their investments and the person who can’t rest knowing they’re at risk of losing money. The former is able to take on riskier investments with the potential for a higher return. The latter will accept a lower return, so long as it means their money is protected from substantial loss. You see the trade off here. More security means less money in your pocket, and vice versa.
The key to making your investing life as easy on yourself as possible is recognizing where you fall on the spectrum and why. That way, you’ll hopefully be able to make adjustments to how you invest to make room for who you are. Let’s try and gauge where you stand with a couple questions.
Are you living paycheck to paycheck or are you able to save some money, however little, at the end of the month?
If you’re not able to save, investing is out of the question for the moment. Your basic expenses take precedent. If you’re able to save, it’s important to build up an emergency fund first—aim for a few months of expenses—before investing the remainder. Depending on your answer here, you may feel worried about putting your money to work in the stock market. While stocks offer you a positive expected return over the long term, they go up and down a lot day to day, which can cause investors to become distressed seeing the value of their investments move so wildly. The solution here is educating yourself about the stock market so you don’t get spooked by how it’s supposed to work.
Are you a saver or a spender?Â
To put it another way, if you have a little cash in your pocket, will you end up treating yourself to a nice meal at your favorite mom-and-pop brunch spot, buying books, clothes, or your version of a treat, or will you stash the cash in your savings account? If the money is likely to disappear into instant gratification, you’re best advised to automate your savings and investing by asking your bank to transfer a certain amount of money every month into the appropriate accounts. We all have personal histories that determine why we behave with money the ways we do. If you can stomach it, go back in time and see if you can identify your money triggers and the patterns they nudge you into.
In my case, I buy lots of books and take pride in hauling 30 or so boxes of them around every time I have to move, so I have to keep that habit in check. I have a sweet tooth, meaning a considerable portion of my grocery bill goes to chocolate, sour gummies, and other such base pleasures. I also grew up fairly well off, while the last 10 years have been a struggle financially, making me prone to save all the money I have when I should be setting some of it aside to have fun and enjoy myself.
In the end, if you can afford your indulgences while saving enough to buy yourself the future you want, you’re on the right track.
How does living in a capitalist society and having to make money to support yourself make you feel?
Are you happy to rise and grind every day to compete and earn your place in that society, or are you hell-bent on avoiding the rat race and forging a different path?
Let me know in the comments!
Disclaimer: This article is meant for general education purposes only. It does not constitute financial advice as I am unaware of your personal situation. Consult with a professional who abides by a fiduciary standard before making any investment decisions.
After 2020, I’m determined more than ever to celebrate every win. I am overjoyed to report that yesterday my book of poetry, The Breakup Suite, hit #1 on Amazon’s Canadian Poetry eBooks Chart. We’re number one, baby! Thanks to Rupi Kaur for ceding the throne for a short while!
Grab your copy in print, as a PDF, or for Kindle. The support thus far has been overwhelming and it’s something I will always cherish. Thanks for reading poetry!
If you look up your favorite stock’s price on TMX and continually refresh the page, you’ll probably notice that the price fluctuates moment to moment and wonder why. Well, what it comes down to are buyers and sellers, the former looking for the cheapest price per share possible, the latter looking for the most expensive, according to their views on what the business underlying the stock is worth.

Bullish, as opposed to bearish. See below.
What happens is that a random buyer’s price coincides with a random seller’s price, triggering a transaction. They happen to hold similar views on the value of the underlying business so they’re able to do business with each other. What one investor is willing to pay is what the other is willing to receive. Now, if their agreed-upon price is a few cents higher than what the stock last traded at, you may notice a jump in price when you refresh the page, especially if a considerable number of shares changes hands. The same goes if the agreed-upon price is lower, possibly leading to a cheaper price on the next refresh.
Moment to moment stock price fluctuations also reflect the decisions of thousands of buyers and sellers acting on their financial needs. Having a view on a what a company is worth and how much you should pay for its stock will help you make a more informed investment, but if you need the money to pay hospital bills, you’re going to sell no matter what. Same goes for car repairs, a house extension because more babies are coming, or taking a trip somewhere to decompress if you really need to chill.
Longer term, though, and we’re talking decades, stocks go up —i.e. have a positive expected return on your money—because they reflect the value successful businesses create for their customers. A profitable track record is generally reflected in a higher stock price, and vice versa.
One nice thing here is that, while businesses are founded and folded every week, economies as a whole tend to grow over time, meaning the successful businesses outweigh the losers overall. So if you invest in a portfolio of stocks meant to represent every economy across the globe—at least those with public stock markets—you can partake in their growth and make yourself some money.
You can achieve this by investing in a diversified portfolio of index funds that own every publicly available stock in the world, or at the very least a representative sample. Have a look at my short guide to investing for young Canadians for step-by-step instructions. I’m also available to teach you 1-on-1 over Zoom if you prefer.
The hardest thing about investing is wrapping your head around the terminology. Even if it’s not with my help, don’t shy away from educating yourself and facilitating the fulfillment of your financial goals.
To end, it’s important to point out that there’s no way to know for sure why a stock moves up or down in the short term. There’s no electric sign somewhere announcing that Suncor stock dropped because investors are bearish, as opposed to bullish (see above), on the price of oil, or Canadian Tire stock rose thanks to consumers growing increasingly comfortable with doing their home improvement shopping in packed stores. All financial analysts ever have are educated predictions based on available information.
The only thing we know for sure is that the better a company is at making money and funding its own profitable growth, the better the chance that its stock will soar and make its shareholders wealthy.
Feel free to drop your questions in the comments!
Disclaimer: This article is meant for general education purposes only. It does not constitute financial advice as I am unaware of your personal situation. Consult with a professional who abides by a fiduciary standard before making any investment decisions.